PUMA HUSSEIN CHALAYAN & ALEXANDER MCQUEEN DISPLAY - SELFRIDGES LONDON
Client: CRM Creative
Commission: Puma UK
AS3D input: Designed, project-managed and installed by Alexander Smith for CRM, this display unit was requested to stand out amongst its competitors in a busy retail environment and within a small footprint to display two brands of product. The cantilevered platforms allow varying levels of display to maximise the amount of product, which could be shown. The unit is made from MDF construction, lacquered and the logos are laser cut and rebated in acrylic. This display was published in Retail Focus Magazine's pick of the month in April 2012.