NIKE - OFFICE - SPORTSWEAR DISPLAYS

Client: Harriman Steel
Commission: Nike

AS3D input: Harriman Steel approached AS3D to deliver a series of POS items to be used in various Office shoe stores across the U.K.. The main creative direction was that elements of these objects were to resemble concrete, after some research and development into the feasibility of the use of real concrete we sourced a supplier who applies 'microconcrete' to objects to make them resemble the real thing. Starting with a series of visual renders already created by Harriman Steel, we surveyed the sites and developed a set of fully engineered 3D designs for quotation. The objects included a lit display table, shoe risers with recessed logo, a series of wall mounted panels with interchangeable graphics and a free standing display unit. We then project managed and oversaw the installation of a prototype store in Oxford Street London in November 2014 ahead of a subsequent rollout order project managed and delivered in May 2015 across 29 U.K. and 5 German stores.

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