PUMA - ALEXANDER MCQUEEN LIGHTBOX & TABLE TOP DISPLAY
Client: CRM Creative
Commission: Puma UK
AS3D input: The creative design was done by AS3D and CRM in collaboration. The display is in two pieces; a lightbox fabricated in clear and black acrylic with encapsulated LEDs suspended from the existing display table. The top surface of the display table was fitted with a 'floating' top in clear and white acrylic with a black screen printed logo. The shoes are merchandised onto a series of clear acrylic blocks with blue spray lacquer to one surface. The technical drawings, development, project management and installation were carried out by AS3D.